Home/Who we help/Accountants and bookkeepers
Marketing for accountants and bookkeepers in regional towns
People change accountants rarely and carefully. When a business owner or a family does start looking, they want someone who understands their kind of work and explains things plainly.
01 · The search
How your customers find you.
Searches rise before tax time and when something changes: a new business, a property sale, a succession plan on a farm. People look for a specialism that matches them, then read about the people.
A referral from a friend still leads to a search for your name.
02 · The gaps
Where customers drop off.
A site that lists services and nothing else
Every firm lists tax and BAS. Few say who they are best for.
No faces
People hire a person, not a logo.
No plain answers
A few clear articles on common questions show how you explain things.
03 · The fix
What we do about it.
A clear position
A website that says who you work with and introduces the team.
Found for your specialism
Search work on the industries and services you know best.
An accurate listing
Google Business Profile with services, hours and how to book a first meeting.
Every plan is written for one business after a business check. There are no packages.
04 · Questions
What owners in your trade ask.
Can we describe ourselves as registered tax agents?
Describe your registrations exactly as you hold them. We check the wording with you before it is published.
Is social media worth it for an accountant?
Sometimes. Useful, timely reminders can work well. We would only suggest it if it fits how your clients find you.
05 · Nearby
Other businesses we work with.
Start here
Where are you losing customers?
Ask for a business check. We follow the same path your customers take, from their search to your door, and show you in plain English where they drop off.