Home/Services/Tracking and reporting
Know which half of your marketing is working
Most small businesses cannot say where last month's customers came from. Without that, every marketing decision is a guess. Tracking replaces the guess with a count.
Tracking and reporting works on the highlighted part of the path: "They get in touch" and "They come back".
01 · What we do
The work, in plain terms.
Set up once, properly
Google Analytics, Tag Manager and Search Console connected correctly, with nothing counted twice.
Counting what matters
Calls, direction requests, enquiry forms and booking taps. A visit that leads nowhere is not worth much.
A report you can read on your phone
One page: what happened, what it means, what we do next. No jargon.
Your accounts
Everything is in your name. You can log in and see exactly what we see.
02 · Straight talk
What it will not do.
A tap on a call button is a tap, not a sale. We tell you plainly which numbers are exact and which are indications, and if a number is not available we say so. We do not estimate.
03 · What you see
The numbers you get each month.
Visits and sources, the actions customers took, how search and your Google Business Profile performed, and what the ads produced if you run them.
Every figure comes with its source and its date. Your accounts stay in your name, so you can check any of it yourself.
04 · Questions
What owners ask us.
We are a small business. Is this overkill?
The setup is the same size for any business, and it runs quietly afterwards. The smaller the budget, the more it matters to know what is working.
Can you track phone calls?
We can count taps on your number from the website, the profile and ads. Counting answered calls needs your phone system or a call tracking service.
Does tracking collect our customers' personal details?
No. It counts actions on your website. What a customer types into a form is never sent to an analytics tool.
Start here
Where are you losing customers?
Ask for a business check. We follow the same path your customers take, from their search to your door, and show you in plain English where they drop off.