Home/Services/Search engine optimisation (SEO)
Be the name they see when they search
Search engine optimisation (SEO) is the work that puts your business in front of someone at the moment they type what you sell. In a regional town that is a small, winnable set of searches.
Search engine optimisation (SEO) works on the highlighted part of the path: "They search".
01 · What we do
The work, in plain terms.
The searches worth having
We list what people near you type: the service, the problem, the town and the towns around it. Then we check where you appear for each one today.
Pages that answer them
Each search worth winning gets a page that answers it properly. Thin pages and copied text do not rank, and they do not persuade anyone either.
The plumbing
Page titles, speed, a sitemap, and structured data that tells Google what your business is, where it is and when it is open.
Local mentions
Your name, address and phone number matching everywhere, plus mentions from real local sources such as community groups and business directories.
02 · Straight talk
What it will not do.
Nobody controls where Google places a page, and anyone who says they do is selling something. SEO is slow. Expect movement over months. What we can do is show you every month which searches you appear for and whether that is improving.
03 · What you see
The numbers you get each month.
The searches you appear for, where you sit for the ones we agreed to chase, and how many people reached the site from Google.
Every figure comes with its source and its date. Your accounts stay in your name, so you can check any of it yourself.
04 · Questions
What owners ask us.
How long before we see a difference?
It depends on your town, your competitors and where you start. Small fixes can show within weeks. Ranking for competitive searches usually takes months.
Do you build a page for every town nearby?
No. Pages that repeat the same text with the town name swapped are treated by Google as low quality. We write about the area you really serve, once and well.
Is SEO better than paying for ads?
They do different jobs. Ads bring visitors while you pay. Search work builds something that keeps working. Our guide on ads or SEO first explains how to choose.
Start here
Where are you losing customers?
Ask for a business check. We follow the same path your customers take, from their search to your door, and show you in plain English where they drop off.